Executive Summary

Japan is one of the major economic powers of the world and the most developed country in the Asian region. The country leads in many sectors and is also a center of affluent consumers in the region. In recent years, Japan has been experiencing a demographic and cultural shift and is now facing a rapidly aging population. Japanese nutrition market is a well developed market still there is strong need to introduce new products with more health benefits and low cost.

In 2010, Japan accounted for 31.27% of global functional food market and was the market leader. Demand for nutritional and dietary supplements is expected to increase but growth rate will be very slow due to decline in spending power; this trend is expected to continue till 2013. Increasing demand for anti-ageing, energy and skin care products boosted the demand for herbal/ traditional products in 2009.

In 2010, there was a strong demand for combination formulas and probiotics in the country reaching USD ~ million and USD ~ million, respectively. In 2006 there was a fall in retail sales of vitamins and dietary supplements demand which recovered soon in 2007 but thereafter slow growth rate was registered and continued even in year 2011.
In 2009, the sports nutrition market had registered a slight decline of 0.23%. The decline can be attributed to the increase in cost of raw materials, especially in protein powder segment.

The present report on Nutritional and Dietary Supplements Market in Japan covers overall industry performance and further gives a detailed description of major segments of the industry. The report talks about vitamins, sports nutrition and herbal supplements market performance and provide reasons of change. We have also covered recent industry trends and developments, macro economy environment and growth drivers accountable for any change in the industry performance.

Scope of the Report

The objective of the research report is to provide an understanding of nutritional and dietary supplements performance in Japan in respect to retailers, manufacturers and distributors.
The overview of global nutritional supplements demand helps to compare the industry performance in Japan.
This report is useful for both international and domestic players, wherein international players get to know which segment to enter and domestic players can compare their present positioning in the market.
Industry performance has been discussed in various parameters such as demand by segments, GDP, Import/Export, Aging population and Disposable income.

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It’s unfair. Men lose weight faster than women. It’s just part of their biological makeup. So why are there weight loss supplements for men? Believe it or not, although men, on the whole, tend to burn fat faster than women, some men do need help losing weight. Fortunately, there are weight loss supplements for men on the market today.

Diet Supplements Aren’t Only For Women

Society has conditioned men to think that only women take supplements. We’re also conditioned to think that only women should be concerned with their weight. For instance, if a man buys over-the-counter diet pills, he’s looked upon as “strange” or “sissy-like.” Guys, I have news for you. It’s okay if you’re concerned with your weight. And it’s okay to buy dietary supplements.

The sad fact is obesity affects 75% of the population in the United States. Men comprise a significant percentage of this figure. If you’re concerned about your weight and you need a boost in your weight loss efforts, the best thing to do is to buy a natural dietary supplement. But first, make sure your food and exercise are in check.

Diet is Fifty Percent of the Battle

Guys, even though you do tend to burn fat faster than women, you need to eat right. Eat lots of quality protein, fruit and vegetables. Quality proteins consist of egg whites, turkey, fish, lean meat, beans and legumes. Men need approximately anywhere from four to six ounces of protein per meal. At each meal eat fresh fruit and vegetables.

Sample Diet Plan

Before you start taking weight loss supplements for men, try eating a diet that looks like this:


6 oz protein 1 Fruit


6 oz protein, 1 Cup cooked vegetables, 1 Cup salad, 1 Tablespoon fat


6 oz protein 1 Cup cooked vegetables 2 Cups salad 3 Tablespoons of fat

In addition to this sample diet, use your natural weight loss dietary supplement.

Use Only Natural Dietary Weight Loss Supplements

When it comes to weight loss supplements for men, natural is the only way to go. The reason I say that is because there are so many dietary supplements on the market with dangerous ingredients. Some of these ingredients have caused strokes, heart attacks and other unpleasant side effects.


In addition to taking dietary supplements, exercise is crucial for a few reasons. The first reason exercise is important is because it speeds up metabolism. No matter how quickly a man’s metabolism is, more is better in this case. The next reason exercise is important is because if weights are included in the exercise regimen, muscle is built. Muscle burns fat quickly. That means, even when resting, fat is being burned. The last reason exercise is important is because it simply makes you look and feel good!

So in addition to the many natural weight loss supplements for men on the market, make sure you include diet and exercise so that you get the most out of your natural dietary supplement.

What Are Water Soluble Vitamins?

This category includes Vitamins C, Folate or Folic Acid, and all the B-vitamins. Vitamins in this class are absorbed quickly and readily excreted, with minimal to no storage by your body.

An important exception is Vitamin B12, it is critical to many metabolic processes and therefore your body actually reabsorbs it in the part of the small bowel named the ileum. This is why it takes a long time to develop a B12 deficiency and why it is a somewhat rare deficiency in developed countries.

People with certain types of autoimmune processes such as pernicious anemia, longtime strict vegetarians, and those who have had a significant portion of their ileum removed or injured by inflammatory bowel diseases are more susceptible to B12 deficiency.

Safety and Toxicity of Water Soluble Vitamins

Yes, water soluble vitamins have a lower risk of buildup and toxicity, but you still can have toxic effects from certain ones:

Vitamin B6 can cause nerve problems (peripheral neuropathy) in very high doses. This happens at doses of 1000mg a day, which you can’t get from food alone. Rarely this can happen from as little 300mg per day.

High doses of Niacin (Vitamin B3) can cause flushing. This is not a toxicity, but actually a side effect. When niacin is used as a prescription medication for high cholesterol sometimes patients are advised to take aspirin with it to minimize this side effect.

Alcohol Misuse and Thiamine

Thiamine (B1) is very important for brain function and is often low in alcoholics. In fact, if anyone has even a question of possible alcohol abuse in the hospital they are often started on thiamine.

Alcohol use depletes your body’s Thiamine, and can lead to an irreversible psychosis known as Wernicke-Korsakoff syndrome.

Metabolic Syndrome

Metabolic syndrome is a group of risk factors that together increase your risk for:

Coronary artery disease (heart attack)
Cerebrovascular disease (stroke)
Type 2 Adult Onset Diabetes

Recent research discovered that people with metabolic syndrome had lower levels of:

Vitamin B1 (thiamine)
Vitamin B3 (niacin)
Vitamin B6 (pyridoxine
Vitamin C (ascorbic acid)

Biotin and Muscle Cramps

Biotin is a water soluble B vitamin also called vitamin H. A recent research study tried using Biotin on patients that were getting painful muscle cramps during dialysis, since these patients are low in water soluble vitamins:

Biotin supplementation of 1000mcg (1mg) per day reduced cramps promptly.

Vitamins lost in Kidney Injury or Dialysis

Water soluble vitamins can be lost during dialysis – patients are more likely to have low levels or be deficient of several water soluble vitamins, especially on the restricted dialysis diets.

A recent research article suggests that supplementation with the following vitamins may be helpful in persons with dialysis:

Vitamin B1 (thiamine)
Vitamin B6 (pyridoxine)
Vitamin B9 (Folate/folic acid)
Vitamin B12 (cyanocobalamin)
Vitamin C (ascorbic acid)

There has been a great buzz over natural vitamin supplements lately. Some would wonder what exactly are the differences between natural and synthetic supplements and whether one is better than the other. To help you determine which kind to go for, let us examine some important facts.

The Benefits of Vitamins

Vitamins are essential to our bodies’ daily maintenance. Some vitamins can be self-generated by our bodies, but the others will have to be sourced from other means. When taking vitamins, there is probably nothing better than getting it the natural way, and it is not even a question of preference. We are often told to eat fruits and vegetables, and this is exactly because they are a great natural sources for vitamins. However, in case you are unable to have enough vitamin-rich food, you will have to take supplements. This is especially true for individuals who are too busy to prepare the right diet everyday.

Natural Vitamins

Apart from natural vitamin supplements, there are also lab-produced synthetic ones. Many people prefer the natural ones simply because they feel safe about them. In reality, research has proved that the natural types have more benefits than just the safety. Their biggest value is that they are far easier for the body to absorb, and therefore can do more to our health. What’s more, the natural supplements do not contain any additives, which are either useless or harmful to our bodies and may cause lots of side effects.

Buying Natural Supplements

Natural vitamin supplements can be bought from health shops, stores or even spas in your locality. They can also be purchased from the Internet. Buying online is definitely far more convenient, but there has been a big increase in scam products too. If you tend to believe too easily, you could end up getting scammed.

Do not get hooked to the first supplement product you come across. Instead, take the time to compare products and prices. Once you are settled on some options, look into product claims, ingredients, as well as the origins. Usually, the website of a product can already give you some hint on its authenticity. You may also seek product reviews from medical or health forums and consumer review sites.

Form A Right Lifestyle

Even with a great vitamin supplement, it is still a must for you to eat healthily, exercise regularly and stay away from harmful substances. There is just no way for your body to stay fit and healthy with all the dangerous habits. Your vitamins are not magic pills, and they will only show effectiveness along with a healthy lifestyle.

While natural vitamin supplements can be bought without a prescription, there are instances when you feel like to have the opinion from your doctor. Doctors are most helpful in identifying your exact vitamin deficiency and the right supplements you should be taking. For those who are currently under medication or experiencing serious medical conditions, the opinions from the doctors are even more valuable.

Whenever you adopt a plan to go for weight loss, the first thing that you have to consider is your fat loss. Try to burn the excess fats in your body. This will consequently help you to lose weight. Try to go for foods and exercises that will essentially help you in fat loss.

When it is the question of fitness of any kind, you may consider the consumption of the fitness supplements. It is true that the fitness supplements are an addition to an already existing good nutrition. These fitness supplements are an important component of the fat loss programs. However, only the fitness supplements would not work. Before that you need to follow regular workouts and the other programs so that your body remains fit. Diet, nutrition as well as the supplements for fat loss goes hand in hand. The fitness supplements cannot work if you do not follow a proper dietary regimen and if your body lacks essential nutrition.

If you go for the fitness supplements, you can be assured that your body will not suffer from any nutritional deficiencies. As a result you can safely carry out your program of fat loss. As the level of activity in your body will increase while you go for fat loss, your body will require more vitamins and minerals. Without the fitness supplements, your body may suffer from some deficiencies.

However, all the fitness supplements are not the same. Some supplements are made according to the requirements of your body while some are more dependant on the goals which you set for your fat loss. There are different types of fitness supplements available for different requirements of your body.

The protein supplements are very popular and are in more demand. With these protein supplements, you can get back your body to a perfect shape and consequently achieve success in your fat loss program. You will get essential amino acids which will help you to build up your muscles.

The creatine fitness supplements are also quite popular. Creatine is an essential nitrogenous, organic acid which is found naturally in the skeletal muscles of the human beings. Creatine supplies essential energy to the muscles so that you can work out more. Most of the creatine in the body comes from food and is found in the liver as well.

When you intake the creatine fitness supplements, you can be assured to see improvement in your performance. The creatine supplements will help in the contraction of the muscle. Your muscle will get built up and this essentially will help you in fat loss.

If you want to purchase any fitness supplements products like the creatine supplements or protein supplements for your fat loss program, you can visit the online sites. In the online sites you will get any kind of fitness products that you require at reasonable rates. Therefore without any delay, visit the sites and consequently lose your fat.

Simply Supplements and WellChild will be actively exploring a variety of ways in working together to raise vital funds, including staff fundraising activities and product related promotions. As a first step in their support for WellChild, Simply Supplements will be undertaking a promotional campaign launching in September 2009 through to the New Year in which they will be donating 1 to WellChild from every sale of their new and exclusive hematite magnetic bracelet. The bracelets come in the form of attractive jewellery with the added benefit of magnetic therapy, which is believed by many people to naturally support health and wellbeing. The bracelets are for sale through Simply Supplements mail order brochures and on their website www.simplysupplements.co.uk.

Carole Davidson, Marketing Executive at Simply Supplements celebrated the new partnership with WellChild in saying “Whilst at times like these, customers are looking for discounts and promotions when it comes to buying daily essentials such as supplements, we also feel that it really is time to move forwards with optimism. Our support for WellChild provides customers with a fresh and welcome burst of positivity as well as an opportunity to join us in supporting the national childrens charity in improving the quality of life of so many young people across the UK. Once we were aware of the amazing work that WellChild does with children and families dealing with serious illness and complex conditions, it was clear that the partnership would be extremely rewarding for us both. The work of WellChild is very close to our hearts and we feel that it will be very close to those of our customers too.”

WellChild Chief Executive Colin Dyer said he is delighted Simply Supplements have been able to offer support to WellChild. “For a health supplements company like Simply Supplements to want to get involved with WellChild makes perfect sense,” he said. “We are delighted to have their support and hope that their partnership with us proves fruitful and useful for us both.” Colin went on to explain that “WellChild very much appreciates the support of corporate partners to help us with our work with seriously ill children and their families in the UK. Companies who support us know that, by doing so, they are able to give something back by helping some of the most vulnerable members of our society.”

WellChild, with the support of its Patron Prince Harry, helps sick children and their families throughout the UK as they deal with the consequences of serious illness and complex conditions by focusing on three key areas – care, support and research. The charity provides a team of WellChild Children’s Nurses who work with families to ensure that children with complex care needs can leave hospital and return home and, through its Helping Hands scheme, WellChild enlists the support of volunteers to tackle practical projects in the homes of sick children. In addition, the charity has invested more than 20 million in ground-breaking children’s health research projects.

Looking for high quality vitamins can be a difficult task to undertake, but there are certain companies that offer free shipping on vitamins, which makes it worthwhile looking into what they have to offer and how much they can save a person in terms of money. Before making a decision about whether you want to take a chance on a company that will ship out your purchases for free, it is important that you find out a bit more about the pros of this option.

1.Trying Out Different Brands

One of the best things about free shipping on vitamins is that it gives you the chance to try out a few different brands without having to pay extortionate costs in postage. Some companies charge just as much for their shipping as they do for their products, which mean that individuals tend to have to make some serious decisions about what they can and can’t get. By opting for the free shipping, you have the opportunity to pick and choose a few different brands to see which ones are better than the others; something that could ultimately help you pick out the best possible products on the market.

2.Trying Out Various Products

With so many vitamins on the market, it can be difficult making a decision about the ones that will suit your needs best. Taking vitamin C, for instance, is meant to give you a boost, but vitamin B12 might just have a better impact; in the end, you might not know which one is better for you until you give them both a try. Free shipping gives you more leeway in your budget to try out a few different products without limiting you financially.

3.Cutting Down On The Total Of Each Purchase

The amount you spend each month on vitamins will depend on your budget, and while some people don’t have to worry about limiting this number, others have to be very cautious with how much they spend. The less that a person spends on their shipping, the more they will be able to put into their vitamin budget; this is one of the many reasons why this option is so appealing. Those who are looking to invest in vitamins should look out for companies who are offering shipping for free so that they can make the most of each purpose and put more towards the health and wellbeing of themselves and their families.

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Many people with healthy diets assume that they are getting everything they need. Unfortunately, it is difficult to get all the necessary minerals to stay healthy, unless you keep excellent track of all the ingredients in your food. Instead of obsessing about what you eat, you can simply find out the best daily vitamins to take if you are a woman.

In most cases, you can get the correct dosage of the nutrients you need through daily vitamins that contain multiple minerals. One of the most important for women is calcium, which can help prevent osteoporosis and promote strong bones, which typically break easier as you age. You should get about 1000 mg each day of calcium.

If keeping your skin looking healthy and your eyes clear are two goals you have, you should take vitamin A. Most women need about 5000 mg of this kind. Compared to the amounts that you need of other daily vitamins, your necessary consumption of both this nutrient and calcium are high, so it is crucial that any multivitamin you take has quite a bit of these.

Your intake of other minerals is much lower. For example, zinc, which helps you heal, have a strong immune system, and keep your taste buds in good shape, is only needed in amounts of about 8 mg each day.

Similarly, vitamins B6 and B12 are necessary to regulate metabolism, among other things, but you should only take 1.3 mg and 2.4 mcg, respectively. Be sure to stick to the recommended amounts, as you can actually overdose on such supplements.

If you want to have a nervous system that is in tip top shape, you should take about 400 mcg of folate. Additionally, you will need about 18 mg of iron to keep your blood healthy and oxygen flowing to all your tissue. Most multivitamins will have all these necessary ingredients, though you should check the package before buying to be sure.

These suggestions of daily vitamins are for the typical women. If you are pregnant, hoping to become pregnant, or nursing, you should take only supplements made for such stages in your life, after making sure it is okay with your doctor.

Unfortunately many people do not know that it is possible to overdose on any vitamin, though the negative effects vary depending on which one you take too much of. If you are generally healthy, picking out a multivitamin at the store after reading the label should suffice, but if you are under a doctor’s care for any condition, you should consult him or her first.

Using daily vitamins supports your daily wellness and address vitamin deficiency, by helping your body obtain the fundamental nutrients it requires. To know more, visit

Daily complete vitamins should perform important functions such as slowing the aging process, strengthening the immune system and increasing energy levels. When considering which daily complete vitamins to take, remember that the least costly ingredients in a recommended daily vitamin are the vitamins and minerals. Your body also needs a wide array of anti-aging natural substances proven by clinical studies to provide specific health benefits.

Ideally, recommended daily vitamin and nutrient requirements would be supplied from your diet. For whatever reasons, many people make poor food choices every day. Junk food, processed food, sodas and sweets have become the norm for millions. Even with a well-balanced diet, studies find that nutrient values of foods have been declining for decades because of soil depletion.

Choosing one of the high-quality, broad-spectrum daily complete vitamins helps fill the ‘nutritional gaps’ that everyone has. The recommended daily vitamin essential nutrients that the body requires are extensive and are much more than just vitamins. High quality daily complete vitamins should include nutrients such as:

Amino acids like L-Carnosine, alpha lipoic acid and acetyl L-Carnitine that have powerful proven health benefits.

Bioflavanoids such as quercetin. Studies suggest quercetin may have inhibitory effects on various forms of cancer including breast, leukemia, colon, ovary, oral squamous cell, endometrial, gastric and non-small-cell lung carcinomas.

Enzymes such as lipase and protease that improve the bioavailability of the nutrients.

Immune system enhancing nutrients such as aloe vera, beta glucan 1,3 and polysaccharides.

Neuronutrients like DMAE that is reported to minimize buildup of age spots in the brain. DMAE has been shown to stimulate lucid dreams, suggesting possible sleep pattern enhancement and memory enhancment.

Eye health nutrients such as bilberry, lutein and zeaxanthin.

These recommended daily vitamin nutrients must be in correct proportions to each other based on the latest research. Few persons are qualified to design daily complete vitamins formulas, and most qualified persons are employed in the pharmaceutical industry. There are many different ‘fractions’ of each natural ingredient that must be examined individually, and the interactions of the various fractions followed at the molecular level to determine what metabolic pathway they may take in the body. For example, most people know that zinc benefits the male prostate, but few manufacturers/marketers know that most forms of zinc will not follow the metabolic pathway needed to get to the prostate.

And the ‘delivery system’ for daily complete vitamins is crucial. The active ingredients in most tablets, capsules, and liquid supplements never reach the intended organs. This is because they are damaged by stomach acids, or in the case of cheap tablets made with binders, pass right through your system. Done correctly, the daily complete vitamins and nutrients are released along with the enzymes intact in the duodenum (small intestine) where maximum absorption can occur.

Bone loss, leading to osteoporosis, is believed to be more prevalent in older people, especially in post-menopausal women. Osteoporosis is a medical condition in which the bone losses its density, making it more prone to bone breaks. However, proper nutrition plays an important role towards bone health. Certain vitamins and minerals helps the bones grow healthy and strong, thus reducing the potential development of osteoporosis, medical experts say. This article may help you learn the important and significant vitamins and minerals you need to have an excellent bone health.


We all know that calcium is one of the known nutrients which is key to strong and healthy bones. It is also considered as the most common mineral found in the body, which is needed in the formation of bones. Individuals aged nine and up may need to take 1000 to 1300 milligrams of calcium as their recommended daily intake. Calcium is commonly found in milk, cheese, yogurt, soybeans, and herring.

Vitamin D

Vitamin D is widely known as the sunshine vitamin since we get vitamin D through sunshine. This vitamin is also needed by the bone, as well as the muscles. It is necessary for the absorption of calcium. The stronger and healthier the muscle, it functions better, improves balance and fewer falls.


Magnesium is also one of the nutrients which are backs up the absorption of calcium. Its benefit is increasingly acknowledged to be an important contributor to excellent bone health. There are several studies that magnesium increases bone density but more researches are still needed to establish facts. Foods rich in magnesium are molasses, sunflower seed, almonds, cashews, and dark chocolates.

Vitamin K

Vitamin K is a less known contributor to bone health. However, modern studies have found Vitamin K to be associated with great benefits to bone health. It is commonly found in green leafy vegetables such as kale, broccoli, spinach, spring onion and lettuce.

People with osteoporosis and osteopenia often resort bone drugs such as Fosamax, believing that this pharmaceutical medication may cure them with their bone disease. However, there are a number of reports that this medication potentially causes femur fractures and similar bone breaks, osteonecrosis of the jaw (a painful and disfiguring crumbling of the jaw bone), atrial fibrillation (irregular heartbeat) and esophageal cancer. You may visit the Fosamax Injury Lawsuit Center at fosamaxinjurylawsuitcenter.com for more related information.